Wyoming Underage Drinking Campaign

We just finished the new campaign to deter underage drinking in Wyoming. All these pieces were installed in hundreds of liquor stores throughout the state to remind the buyers, the adults, not to buy alcohol for minors. We wanted to let the them know that their actions break the law and have consequences (a big teddy bear in a tight cell with you might be a persuasive one). The spinner and way-finding sign illustrate that giving alcohol to minors can be a gamble with different outcomes. Nothing stops a party like teen pregnancy or toilet hugging.