Announcing new packaging design for Gates Rubber. Belts never looked so good.

11 09 2007


Gates, a Thompkins Company, has been working with us to redo their packaging for their belts. No, not the belts you’re thinking of- you wont see these bad boys in SoHo unless you pop the hood of some massive truck. They’re used in big power transmissions and manufacturing plants assembly lines, mostly. Our goal was to take a somewhat mundane product, and to really sexy it up. We think we’ve made this thing sing, and we know there’s a lot of guys, showing crack, working at a large motor repair shops around the world that are happy to lay their greasy fingers on this slick box. A real pic coming soon, we promise.




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