I guess someone sent over a link to this blog that deals with guerilla mktg/ads/design since our toilet stunt was on there. But, aside from enjoying seeing something we did on a cool blog, we really liked what we saw on this blog, and got me thinking: One of our recent revelations over at Sukle is that THIS is the future of Advertising and Design. No longer can you just go about your biz creating standard clever print, tv, outdoor and design…..now, you need to find new ways to engage the viewer. In this age of MILLIONS of messages cluttering your day to day lives, things need to now use the medium to help convey the message, and to also elevate entertainment value. We absolutely love this concept, and have been trying to incorporate it into our way of thinking, and into our executions for a while now, and are really excited to see where it takes us and the whole creative industry as a whole.
Going Guerrilla25 09 2007