clever

11 12 2007

welldone_3.jpg

So, this is an annual report that you have to bake in order to read first. Naturally, it’s for a food company, but is a really cool idea. The ink is thermo-reactive and requires heating before it shows up. The annual is actually baked to get the art to show. Read more and see more pics here.

Thanks to Adgoodness for the skinny on this..

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One response

31 01 2008
joe block

I LOVE getting baked!

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