Better than orange juice.

18 03 2008

mouthjuice.jpg

Yep, fresher than most juices you’ll find in any store: it’s Mouth Juice! Milked straight from the chew hole. We put these bottles around high traffic Wyoming spots, Schools, and on pumps at gas stations in the state. Aside from being real cool and therefore often thefted, they seemed to be a great hit in the state and got folks talking about how nasty the habit of chewing or dipping tobacco is. Just what we were hoping would happen.

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19 03 2008
Agency Crush: Sukle « Big Slice of Awesome

[…] they have done it again with another great concept and campaign for an anti-chewing tobacco campaign in Wyoming.  What a great insight: people who chew, collect what my friend Todd used to call  […]

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