Our Use Only What You Need campaigns have in the past really worked in Denver. Denver Water had a goal of lowering water use 21% in 10 years, and in just two we’ve already lowered it 20%. So, this year we spent some time re-emphasizing the base idea of using only what you need (i.e. don’t waste) on our bus tails, and our outdoor (next post or two!) focused more on some simple tips that can help lower water waste, and hopefully will get us to that magic number of 21%.
The idea with these bus tails was to simply show that your use and your need should be in harmony. Use should equal need. Period.