Here’s some stuff we did a while back that we thought we should post. It’s for Gates Corporation, and we like to think it’s pretty atypical for the power transmission industry. Gates is a corporation that advances the science of motion by being the world leader in power transmission belts. Their selection of belts is un-matched and their innovation is the envy of the rest of the industry. When you thumb through trade magazines with competitive advertising, you are guaranteed to see a plethora of copy heavy advertising that essentially creates an overwhelming clutter for the reader. These ads are the exact opposite of that and communicate a lot using very little. Result: they really stand out.
DNA: The drive to innovate is in our DNA.
Infinity: How vast is our selection of belts?
Thumbprint: Because no two applications are the same.