Gates!

9 09 2008

Here’s some stuff we did a while back that we thought we should post. It’s for Gates Corporation, and we like to think it’s pretty atypical for the power transmission industry. Gates is a corporation that advances the science of motion by being the  world leader in power transmission belts. Their selection of belts is un-matched and their innovation is the envy of the rest of the industry. When you thumb through trade magazines with competitive advertising, you are guaranteed to see a plethora of copy heavy advertising that essentially creates an overwhelming clutter for the reader. These ads are the exact opposite of that and communicate a lot using very little.  Result: they really stand out.

Headlines:

DNA: The drive to innovate is in our DNA.

Infinity: How vast is our selection of belts?

Thumbprint: Because no two applications are the same.

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3 responses

7 10 2008
dar

u rock

— the fingerprint is amazing — all the moreso for a challenging client/product.

sincere props!

24 10 2008
dude

this work is excellent. nice job.

26 10 2008
Kevin Amter

This should sweep the shows.
We just added you. Do the same if you can.
Congrats on the great work.

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