Here’s some new work we just rolled out for Fuser. Fuser is a free email aggregator, which allows you to access all your email and social networking messages in one place–thus preventing important messages from being missed or received too late.
Our campaign launched with a bi-coastal out-of-home effort. We scattered urgent missed messages across San Francisco and New York City neighborhoods, as though lost. The messages began appearing during music, film and other high-foot-traffic festivals. Additionally, we created a concurrent site, nevermissamessage.com, where visitors can create their own missed and lost messages, as well as check out an archive of missed messages–some of which are depicted in animated videos. Check it out, if you’re not too easily offended.