New GoLite Work

11 08 2009

GoLite_Cards_01

golite_card_02

GoLite Biz Cards

As part of a brand refresh for Boulder based outdoor company GoLite, Sukle designed some collateral including employee business cards. To personalize them we had each employee write a thought on how they GoLite. The line appears in his/her respective handwriting.

And to convey the company philosophy of using less to cut weight and waste, we made the cards half the size (height) of a standard card. By our calculations that’s 50% less paper used, not to mention half the weight.

We also redesigned the GoLite catalog site which will launch in a couple weeks.

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2 responses

17 08 2009
Brian Son

Personal and displays a true message that is reinforced. Nice!

28 08 2009
Dana

Innovative, inspiring and sustainable to boot!

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