GoLite Biz Cards
As part of a brand refresh for Boulder based outdoor company GoLite, Sukle designed some collateral including employee business cards. To personalize them we had each employee write a thought on how they GoLite. The line appears in his/her respective handwriting.
And to convey the company philosophy of using less to cut weight and waste, we made the cards half the size (height) of a standard card. By our calculations that’s 50% less paper used, not to mention half the weight.
We also redesigned the GoLite catalog site which will launch in a couple weeks.