LiveWell Colorado

8 10 2009

Announcing LiveWell Colorado, a non profit that aims to inspire the good people of Colorado to live healthier, more active lives. If you didn’t know, by 2048 all Americans will be obese in this country. Even though we’re the thinnest state in the Union, we’re on the same path to obesity as the rest of the country, and starting today, we’re aiming to change that trend.

We did a lot of research, speaking mostly to a group we like to call “teeterers”. This group of people are the ones who are overweight and have seriously been considering changing their lives, only they just need that actual push to get themselves there. Our overall target market included a much larger demographic (everyone in Colorado), but this particular demo was the one where we felt we could really make a difference, so we put most of our focus on these folks. The message we found that resonated with folks was that of finding a partner and challenging them to lead a healthier, more active life. We all know how easy it is to just skip that run after work. But, if you’re meeting someone to do it, maybe that motivates you a little bit more to get out there, even if you’ve had a tough day. So, get out there and pick a partner and challenge them LiveWell, whether it’s a race around the park, a dare to eat healthier foods or just a daily meet up for a walk around the neighborhood. It’s that easy. Start small, and work your way up, encouraging people along the way.

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