Nice art direction.

5 03 2010

Really like the looks of these ads, some more great work done by Goodby. I stumbled upon these while cruising the Lab Partners blog, as they seem to be the magic behind these beautiful illustrations. We at Sukle live our work lives by the adage that the idea is king. It’s what drives our projects and is what often keeps us sharp, mentally. But, as these ads prove, having a mind-bogglingly clever concept isn’t always necessary. Sometimes, just having a beautiful piece that conveys the message well is just as successful. Kudos folks, this stuff is really nice.

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