Oh leave it to LA to mix the artwork with the advertising, you pioneers, you. The How Many Billboards show is based on the philosophical proposition: art should occupy a visible position in the cacophony of mediated images in the city, and it should do so without merely adding to the visual noise. The thought is that art periodically displace advertisement in the urban environment.
Billboards are a dominant feature of the landscape in Los Angeles. Thousands line the city’s thoroughfares, delivering high-end commercial messages to a repeat audience. Given outdoor advertising’s strong presence in public space, it seems reasonable and exciting to set up the possibility for art to be present in this field. The sudden existence of artistic speech mixed in with commercial speech provides a refreshing change of pace. Commercial messaging tells you to buy; artistic messaging encourages you to look and to think.
The artist’s work will be up until the end of March.